Is e-mail marketing alive and well? Some have proclaimed its death in light of the SPAM filters, declining open rates and emergence of new technologies like RSS and blogging.
Attend this roundtable and learn why the hype about e-mail marketing’s death is exaggerated. E-mail marketing today is still a very reliable, cost effective and high ROI based marketing medium, as long as it is operated with the correct guidelines.
Our presenters will share what’s working and why. They’ll address how to circumvent deliverability obstacles, demystify the impact of opt-in versus opt-out, inform about the ESP selection process, provide insights into transactional e-mail – and look into their crystal ball and discuss, with you – the future of the medium.
Moderator:
Michael Seaton
Director, Digital Marketing, Scotiabank & Chair of CMA’s Digital Marketing Council
Panelists:
Q & As follow the presentations.
Attendees will receive the latest CMA Guide to |
